| Southern cross sales | |||||||||||||||||||
Southern
Cross Sales acts as the national sales arm for the company in
servicing advertising agencies and media buying shops, with the
objective of maximising revenue market share. Southern Cross Sales operates as a self-supporting business unit within the group, focused on maximising the many synergistic opportunities in the sales and marketing areas of the company’s regional television and metropolitan radio networks. It is delivering quality results not previously possible with separate internal sales organisation and outside representation. A business development unit was established within Southern Cross Sales to help the sales team develop strategic and research driven sales solutions. Their goal is to become closer to the strategic planning process that major clients go through, to ensure our stations are included in their media selection. We are also equipped to exploit the many promotional opportunities that arise. Southern Cross Sales is staffed by a team of professionals dedicated to increasing the company’s share of national advertising revenue. |